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Pôle
Pôle Marketing -
Domaines d’enseignement
Marketing Digital -
Domaines de recherche
Marketing Digital, Marketing des services -
Campus
Tours
Biographie
Ali Raza est titulaire d'un doctorat spécialisé en marketing de l'IAE-Graduate School of Management, Aix-Marseille Université, France. Après avoir acquis de l'expérience dans la gestion des commerces de détail, il a entamé sa carrière universitaire en 2009.
Actuellement, il est associé à Excelia Business School, en France, en tant que professeur assistant. Ses recherches portent sur le marketing des services et le marketing digital.
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Pôle
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2018
Doctorat en Sciences de Gestion, Aix-Marseille Graduate School of Management, France
2010
Master of Science-Management Sciences, Shaheed Zulfiqar Ali Bhutto Institute of Science & Technology, Pakistan
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2023
Enseignant-Chercheur - Professeur Assistant, Excelia, La Rochelle, France
2019-2023
Professeur Assistant, School of Management Sciences, Quaid-i-Azam University, Islamabad, Pakistan
2016-2019
Intervenant Occasionnel, Kedge Business School Marseille, , France
2012-2016
Intervenant Occasionnel, School of Management Sciences, Quaid-i-Azam University, Islamabad, Pakistan
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Articles
KHAN, M. M., ISHAQ, M. I., IQBAL, M., RAZA, A. (2024). Impact of self-esteem and self-gifting on masstige purchase intentions. International Journal of Consumer Studies, 48 (2), e13012. doi:https://doi.org/10.1111/ijcs.13012.RAZA, A., WASIM, M., ISHAQ, M. I. (2024). Virtual reality-based product displays to inspire consumers’ purchase intentions: An experimental study. Journal of Business Research, 175 (2024), 114540. doi:https://doi.org/10.1016/j.jbusres.2024.114540.RIAZ, S., YANQING, W., ISHAQ, M. I., RAZA, A., SIDDIQUI, R. A. (2024). Role of social networks and entrepreneurial success: Understanding the dynamics of knowledge acquisition and green entrepreneurial orientation. Journal of Cleaner Production.AHMED, A., RAZA, A., TALPUR, Q.-U.-A., ISHAQ, M. I., SHAFQAT, T. (2024). Brand transgression in corporate social responsibility era: empirical evidence from hospitality industry. Service Industries Journal. doi:https://doi.org/10.1080/02642069.2024.2361469.AHMAD, R., ISHAQ, M. I., RAZA, A. (2023). The blessing or curse of workplace friendship: Mediating role of organizational identification and moderating role of political skills. International Journal of Hospitality Management, 108, 103359. doi:10.1016/j.ijhm.2022.103359.SALEM, N. H., ISHAQ, M. I., YAQOOB, S., RAZA, A., ZIA, H. (2023). Employee engagement, innovative work behaviour, and employee wellbeing: Do workplace spirituality and individual spirituality matter? Business Ethics, the Environment & Responsibility, 32 (2), 657-669. doi:10.1111/beer.12463.ISHAQ, M. I., RAZA, A., BORIS BARTIKOWSKI, B., UR-REHMAN, Z. (2023). Masstige Marketing: A scale development and validity study. Journal of Business Research, 166 (2023), 114112. doi:https://doi.org/10.1016/j.jbusres.2023.114112.RAZA, A., ISHAQ, M. I., DIMA R. JAMALI, D., ZIA, H., HAJ-SALEM, N. (2023). Testing workplace hazing, moral disengagement and deviant behaviors in hospitality industry. International Journal of Contemporary Hospitality Management. doi:https://doi.org/10.1108/IJCHM-06-2022-0715.RAZA, A., ISHAQ, M. I., KHAN, A., AHMED, R., HAJ-SALEM, N. (2023). How fashion cewebrity influences customer engagement behavior in emerging economy? Social network influence as moderator. Journal of Retailing and Consumer Services, 74 (2023), 103392. doi:https://doi.org/10.1016/j.jretconser.2023.103392.RAZA, A., ISHAQ, M. I., SARWAR, H., AFTAB, J., FRANZONI, S. (2023). Accomplishing sustainable performance through leaders' competencies, green entrepreneurial orientation, and innovation in an emerging economy: Moderating role of institutional support. Business Strategy and the Environment. doi:https://doi.org/10.1002/bse.3557.RAZA, A., HUSSAIN, S., HAIDER, A., ISHAQ, M. I., TALPUR, Q.-U.-A. (2023). Fear of missing out and compulsive buying behavior: The moderating role of mindfulness. Journal of Retailing and Consumer Services. doi:https://doi.org/10.1016/j.jretconser.2023.103512.AHMAD, R., ISHAQ, M. I., RAZA, A. (2023). Impression management as a friend or foe? Testing mediating role of narcissism and moderating role of ingratiation. Current Psychology.RAZA, A., TSIOTSOU, R., SARFRAZ, M., ISHAQ, M. I. (2023). Trust recovery tactics in financial services: the moderating role of service failure severity. International Journal of Bank Marketing. doi:10.1108/IJBM-10-2022-0447.YAQOOB, S., ISHAQ, M. I., MUSHTAQ, M., RAZA, A. (2023). Family or otherwise: Exploring the impact of family motivation on job outcomes in collectivistic society. Frontiers in Psychology, 14. doi:10.3389/fpsyg.2023.889913.RAZA, A., REHMAT, S., ISHAQ, M. I., HAJ-SALEM, N., TALPUR, Q.-U.-A. (2023). Gamification in financial service apps to enhance customer experience and engagement. Journal of Consumer Behaviour. doi:https://doi.org/10.1002/cb.2294.RAZA, A., ISHAQ, M. I., ZIA, H., UR-REHMAN, Z., AHMAD, R. (2022). Technostressors and service employees outcomes: a longitudinal study. Service Industries Journal, 42 (13-14), 1030-1053. doi:10.1080/02642069.2022.2081685.HAJ-SALEM, N., ISHAQ, M. I., RAZA, A. (2022). How anticipated pride and guilt influence green consumption in the Middle East: The moderating role of environmental consciousness. Journal of Retailing and Consumer Services, 68, 103062. doi:10.1016/j.jretconser.2022.103062.SARFRAZ, M., NISAR, Q. A., RAZA, A. (2022). Expatriates' adjustment and performance in risky environments: the role of organizational support and rewards, risk propensity and resilience. Personnel Review. doi:10.1108/PR-05-2021-0309.NAWAZ, M. R., ISHAQ, M. I., AHMAD, R., FAISAL, M., RAZA, A. (2022). Team diversity, conflict, and trust: Evidence from the health sector. Frontiers in Psychology, 13. doi:10.3389/fpsyg.2022.935773.SHAFI, M. Q., RAZA, A., BAJWA, A. H., GUL, N. (2021). Impact of Paternalistic Leadership on Organizational Readiness for Change: Mediating Role of Employee Engagement and Moderating Role of Islamic Work Ethics. Journal of Islamic Business and Management (JIBM), 11 (01). doi:10.26501/jibm/2021.1101-009.SULTAN, T., HASNI, M. J. S., RAZA, A. (2020). Brand Equity and its Impact on Customer Purchase Intention: Empirical Evidence of the Telecommunication Sector of Sargodha. Journal of Business & Economics, 12 (2), pp. 99-110.UR-REHMAN, Z., RAZA, A., ILYAS, S., HAIDER, A. (2020). The Serial Mediation of Relationship Marketing Factors in the Association of CRM and Customer Loyalty. Paradigms, 14 (1), pp. 26-34.UR-REHMAN, Z., RAZA, A., ILYAS, S., FAISAL, M., ZIA, M. H. (2020). An Empirical Investigation of Customer Loyalty as a Mediator between the Relationship of Customer Relationship Management and Word of Mouth. Paradigms, S1, pp. 27-31.FAISAL, M., ATHAR, M. R., AZAM, R., RAZA, A., UR-REHMAN, Z. (2017). Determinants and Outcomes of Consumer Green Attitude: Moderating Role of Degree of Greenness. Journal of Managerial Sciences, 11 (4), pp. 1-16. -
Communications dans une conférence sans acte
RAZA, A. (2020). An Empirical Investigation of Customer Loyalty as a Mediator between the Relationship of Customer Relationship Management and Word of Mouth. 6th International Conference on Doing Responsible and Sustainable Business: Challenges under Belt & Road Initiative (ICIBM-2020).RAZA, A. (2020). Brand jealousy and its Behavioural Outcomes: Moderating Role of Brand Involvement. International Conference on Business and Commerce (ICBC 2020): Creating Opportunities from Uncertainties.RAZA, A. (2019). ligning frontline employees with the brand personality: a strategic issue for service brands. 21st International Research Conference (IRC), Knowledge Economy: A way to Entrepreneurial, Inclusive & Sustained Growth.RAZA, A., JUNAID, M. (2019). Aligning frontline employees with the brand personality: a strategic issue for service brands. 21st International Research Conference (IRC), Knowledge Economy: A way to Entrepreneurial, Inclusive & Sustained Growth.JUNAID, M., RAZA, A., GOUDARZI, K. (2018). Customer Education in Service Organization: A Proposed Framework to Enhance Customer Experience. 21st Excellence in Services International Conference.